Search Engine Marketing
M DIGIMARKETING: BEST GOOGLE ADS AGENCY
Search Engine Marketing (SEM) is a digital marketing approach that uses paid advertising to raise a website's visibility on search engine results pages (SERPs). It allows companies to access potential clients who are actively looking for pertinent information, making it one of the most efficient ways for them to advertise their goods or services online. PPC (pay-per-click) advertising, in which companies bid on industry-related keywords, is the foundation of SEM. Advertisements show up at the top or bottom of the SERP when a user types in a search query that contains these keywords.